01
Start with the outcome and the decision
Technology follows the problem being solved.
02
Treat AI integration as a connected system
Technology, work, organization, and people affect one another.
03
Prepare the organization and its people before implementing
Assess AI readiness and address gaps before implementation to give the initiative the best chance of success.
04
Examine work as it actually happens
Formal process maps rarely capture exceptions, workarounds, incentives, or hidden dependencies.
05
Respect expertise without treating existing practice as untouchable
Domain experts must shape the system and retain the authority to question it.
06
Use AI selectively
Capability does not establish usefulness, safety, or value.
07
Redesign the work before training people on it
Training cannot repair a defective operating model or poorly designed implementation.
08
Measure before scaling
Adoption, speed, and activity are weak substitutes for business outcomes, trust, quality, and risk.
09
Treat integration as an ongoing operating capability
AI systems, organizations, and the conditions surrounding them continue to change.
10
Reject single-cause explanations
AI failures usually cross organizational, workforce, process, data, and technical boundaries.
11
Preserve human challenge and accountability
People affected by an AI system need practical ways to question its output and surface consequences.
12
Implement AI responsibly
Taking too narrow of an approach can lead to significant costs, damage to your brand, diminished trust, and loss of market value.